In a move that signals growing demand, Google has introduced a “Wellness Retreat” filter in its Travel search interface.


As of May 2025, users searching “Bali travel” or “wellness vacation Thailand” can now toggle a dedicated Retreat tab on Google Travel.

This feature:

• Prioritizes listings from recognized wellness centers
• Includes verified reviews and program types (detox, yoga, burnout recovery, etc.)
• Allows filtering by retreat length, diet, cost, and medical support SEO experts note that this will increase organic traffic to health-focused properties and penalize low-value, non-expert listings. Retreat centers are advised to:
• Use structured data (Schema.org: RetreatCenter)
• Optimize for mobile experience
• Encourage Google Reviews through verified booking This shift marks a major win for authentic retreat operators, and a challenge to generic tour aggregators.